 Every young musician dreams of becoming a Superstar in the spotlight on a large well-known stage. Today it is harder to achieve this than ever before; due to decreasing sales figures the recording industry as a traditional talent scout has more or less abandoned the promotion of new musical talents; instead they focus on casting shows to find a potential “Superstar”.
Some young bands are lucky to experience a rather unconventional promotion of their musical career. For beyerdynamic it has always been an important task to support new artists who can also play a musical instrument. beyerdynamic endorses the bands with professional beyerdynamic equipment, makes contacts and sometimes beyerdynamic makes the production of a CD possible.
Commitment is much more than just sponsoring. The strategy includes a long cooperation and a well directed marketing, off the beaten track, such as presentations and live performances of the band at various events, trade shows and exhibitions as well as raffles of the jointly produced CDs. All this is achieved without the support of a recording company! This is to play a role later, as the band becomes more successful
The Friends of beyerdynamic
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